Privacy Statement

Privacy Policy UMAREX GmbH & Co. KG

This data protection declaration applies to the Internet presence and social media channels of UMAREX GmbH & Co. KG. The protection of your personal data is very important to us. At this point we would therefore like to inform you about data protection in our company.

The UMAREX GmbH & Co. KG takes the protection of your personal data very seriously. We want you to know when we store which data and how we use it. As a company under private law, we are subject to the regulations of the European Data Protection Ordinance (DSGVO), the Federal Data Protection Act (BDSG), the Telecommunications Telemedia Data Protection Act (TTDSG) and the Telemedia Act (TMG). We have taken both technical and organisational measures to ensure that the data protection regulations are observed both by us and by external service providers.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

We collect and use your personal data exclusively within the scope of the terms of the data protection law of the Federal Republic of Germany. Hereafter we inform you about the type, scope and purposes of the collection and use of personal data. You can access this information at any time on our website.



1. General Information
By using our website, you agree to the collection, processing and use of data as described below. Our website can be visited without registration. When you visit our website and each time you access a file, our web server or the page provider collects and stores information about these processes for statistical purposes and stores these as "server log files" (e.g. date and time of access, URL of the referring website, file accessed, amount of data sent, browser type and version, operating system and your IP address). Personal data, in particular name, address, telephone number or e-mail address are collected on a voluntary basis. The data will not be passed on to third parties. It is not possible for us to assign this data to a specific person or to link this data with other data. However, the website operator reserves the right to subsequently check the server log files if there are concrete indications of illegal use.

2. name and address of the controller
The person responsible within the meaning of the Data Protection Regulation (DSGVO), other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is UMAREX GmbH & Co. KG. Contact details etc. can be found in the imprint.

3. name and address of the data protection officer
VIA Consult GmbH & Co. KG
Martinstraße 25
57462 Olpe
+49 (2761) 83668 – 0

Any person concerned can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. personal data
Personal data is information that can be used to obtain personal or factual information about you (e.g. name, address, telephone number, date of birth or e-mail address). Information with which we cannot (or only with a disproportionate effort) establish a reference to your person, e.g. by anonymizing the information, is not personal data.

Personal data such as your name, address, telephone number or e-mail address are only collected if you provide them to us voluntarily. We collect personal data exclusively in accordance with the applicable data protection regulations.

5. personal data in the contact form
On our website we offer you the opportunity to contact us by e-mail and/or via a contact form. Your personal data entered in the contact form (mandatory fields: Subject, title, surname, first name, e-mail, customer type (end user, dealer, press representative, authority/public institution), country; optional data: Phone) and your message will only be sent to us, stored and processed as encrypted e-mail (TLS-encrypted) for the intended purpose of processing your contact.
At your request, these data will be deleted by us after completion of the correspondence. The data will not be passed on to third parties outside the Group. A comparison of the data collected in this way with data that may be collected by other components of our site does not take place either.

6. registration for the newsletter
On our website we offer you the possibility to subscribe to our newsletter. With this newsletter we inform in regular intervals about our offers.

(For newsletter distribution we work together with the company MailChimp. According to Art. 28 DSGVO we have concluded an order processing contract with the provider, which obliges MailChimp to process the personal data only according to our instructions. In order to receive our newsletter, we need a valid e-mail address. If you would like to be contacted personally, you have the option of entering your first and last name. We will check the e-mail address you have entered to make sure that you are actually the owner of the e-mail address provided or that the owner is authorized to receive the newsletter. For this purpose we will send you a confirmation e-mail (double opt-in).

With your registration to our newsletter we will save your IP address and the date as well as the time of your registration. In the event that a third party misuses your e-mail address and subscribes to our newsletter without your knowledge, this serves as a protection on our part. We do not collect any further data. The data collected in this way will only be used to receive our newsletter. The data will not be passed on to third parties. A comparison of the data collected in this way with data that may be collected by other components of our site does not take place either. You can cancel your subscription to this newsletter at any time. Details can be found in the confirmation e-mail and in each individual newsletter or can be obtained via the following contact details:

7. use of cookies
Our website uses cookies. These are small text files that make it possible to store specific information related to the user on the user's terminal device while using the website. Cookies make it possible to determine in particular the frequency of use and number of users of the pages, to analyse the behaviour of site use, but also to make our offer more customer-friendly. Cookies remain stored at the end of a browser session and can be recalled when you return to the site.

The data records do not contain any personal information. A combination with any personal data provided by you does not take place.

Cookies save you the repeated input of data, facilitate the transmission of specific contents and are required for registration in the closed area. If you wish to prevent the use of cookies, you can refuse the acceptance of cookies in your browser. Please refer to your browser manufacturer's instructions on how this works in detail. We would like to point out that the deactivation of cookies may limit the functional scope of our offer.

8. photos
"The publication of photos on the Internet requires the consent of the persons photographed. Exceptionally, in the cases of § 23 para. 1 in connection with Par. 2 Kun-stUrhG no consent if it involves

  • portraits from the area of contemporary history,

  • pictures in which the persons appear only as a complement to a landscape or other location,

  • pictures of meetings, parades and similar events in which the persons depicted took part, or

  • portraits which are not custom-made, provided that the distribution or display serves a higher interest of art".

(Source of the quote: North Rhine-Westphalia State Commissioner for Data Protection and Freedom of Information)

Note: If you are represented as a person on a photo which we have reproduced in the context of the documentation on our website in accordance with item 3 (see above), but you do not agree to the publication of this photo, please contact us or send us an e-mail to

9. Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. "("Google") (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; The responsible entity is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

However, as IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide the website operator with further services related to the use of the website and the Internet.

The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link (

You can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent future collection of your data when you visit this website:

Disable Google Analytics

Further information on terms of use and data protection can be found at or under Please note that the code "anonymizeIp" has been added to Google Analytics on this website to ensure anonymous collection of IP addresses (IP masking).

10. use of social plugins
Social plugins are used on our websites. You can recognize the plugins of the respective providers by their logo. If you visit a page with such a plugin, the operator of the service is informed which pages you visit. The processed data can be used to create user profiles. We therefore have no influence on the amount of data that an activated plugin collects and how it is used by the provider. It is also possible that the service providers try to save cookies on the computer used.

If you are logged in with your respective account, the provider may be able to assign your surfing behaviour to your personal profile. You can prevent this by logging out of your account and deleting cookies if necessary.

Please refer to the data protection declarations of the respective provider to find out which specific data is collected and how it is used.

We use the following plugins on our website:

11. Google Maps
On our website we use the Google Maps API (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; The responsible entity is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland) to display geographical information visually. For example, you can use our dealer search to search our dealer network and find the nearest dealer in your area. When using Google Maps, Google also collects, processes and uses data about the use of Google Maps functions by visitors to the website. Further information about data processing by Google can be found in Google's privacy policy ( There you can also change your settings in the Data Protection Center so that you can manage and protect your data (

12. YouTube
On our website we use components (videos) from YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (the responsible entity is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
We use the option" - extended data protection mode -" provided by YouTube.

When you access a page that has an embedded video, it connects to the YouTube servers and displays the content on the website by notifying your browser.

According to YouTube, only data is transmitted to the YouTube server in "- extended privacy mode -" when you watch the video. If you are logged in to YouTube at the same time, this information will be assigned to your YouTube account. You can prevent this by logging out of your member account before visiting our website.Further information on YouTube's data protection is provided by Google under the following link:

13. note to external links
This website contains links to third-party websites ("external links"). These websites are subject to the liability of the respective operators. When linking the external links for the first time, the provider checked the external content for possible legal infringements. At that time, no legal violations were apparent. The provider has no influence whatsoever on the current and future design and content of the linked pages. The setting of external links does not mean that the provider adopts the content behind the reference or link as his own. A permanent control of the external links is not reasonable for the provider without concrete indications of legal violations. However, if we become aware of any legal infringements, such external links will be deleted immediately.

14. legal basis of the processing
If we obtain consent for certain processing operations, these are based on Art. 6 I lit. a DS-GVO. If the processing of personal data is necessary for the fulfilment of a contract, e.g. for the delivery of goods or for pre-contractual measures, e.g. for enquiries, the processing is based on Art. 6 I lit. b DS-GVO. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c DS-GMO. If the processing of personal data is not based on any of the aforementioned legal bases, we process data to protect a legitimate interest of our company (improvement of the performance of business activities). We always make sure that no interest worthy of protection of the person concerned, which outweighs our legitimate interest, opposes this.

15. duration for which the personal data is stored
The storage period for personal data is based on the statutory retention periods. If the purpose for which the data was collected ceases to apply, the data will be deleted after this period has expired.

16. right to information and right of withdrawal, right of appeal and right to limitation of processing, correction and deletion
You have the right to receive information about your data stored by us and the purpose of storage at any time. You may revoke your consent to the storage or use of your personal data at any time in writing. In addition to the revocation, you have the right to request the correction and the restriction of the processing and blocking or deletion of your data. In addition, you have the right to object to processing for legitimate interest.

Please contact the data protection officer at (VIA Consult provides the external data protection officer of UMAREX GmbH & Co. KG and is therefore available for all questions regarding data protection law).

You have the right to contact the relevant supervisory authority (for NRW: the North Rhine-Westphalia State Commissioner for Data Protection and Freedom of Information in Düsseldorf) for complaints.

17. security
We use technical and organizational security measures to protect your personal data provided to us from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously improved and adapted in accordance with the state of the art.